死互联网理论是真实的。为什么人造网站将在2026年获胜。

📄 中文摘要

2024年,51%的互联网流量并非来自人类,这一数据来自Thales的2025年Imperva坏机器人报告。首次出现网络上机器人的数量超过人类,且差距不小,机器人已成为主流。作者在查看客户在波兰切斯托霍瓦的Google地图评论时,发现评论语言过于流畅,多个账户使用相同的措辞,且这些账户仅存在两周,缺乏照片和历史活动,显示出典型的机器人模式。此外,竞争对手的网站内容也呈现出相似的空洞特征,句子简洁却毫无实质内容。

📄 English Summary

Dead Internet Theory Is Real. Why Human-Made Websites Win in 2026.

In 2024, 51% of all internet traffic was non-human, according to Thales' 2025 Imperva Bad Bot Report. For the first time, bots outnumber humans online by a significant margin, marking a shift in the digital landscape. The author observed this trend while reviewing Google Maps comments for a client in Częstochowa, noticing that the language used was overly polished and that several accounts shared identical phrasing. These accounts were newly created, lacking photos or any prior activity, indicative of classic bot behavior. Furthermore, the author's investigation into competitors' websites revealed a similar hollow quality in their content, characterized by clean yet meaningless sentences.

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数据源: OpenAI, Google AI, DeepMind, AWS ML Blog, HuggingFace 等