📄 中文摘要
2026年3月24日，OpenAI 宣布终止 Sora 项目，此消息令业界震惊，甚至连与 OpenAI Sora 团队会谈的迪士尼也未能提前得知。原本价值10亿美元的迪士尼交易因这一决定而告吹，涉及200多个经典角色的AI生成视频授权未能实现。Sora 作为一款独立应用，仅存在了不到18个月，其下载量从2025年11月的330万降至2026年2月的110万，总收入仅为214万美元，显然其庞大的计算基础设施支出与收入不成比例，最终导致项目的关闭。
OpenAI 终止 Sora 项目。这对开发者来说其实是个好消息
出处: OpenAI Killed Sora. Here's Why That's Actually Good News for Developers
发布: 2026年3月28日
📄 English Summary
OpenAI Killed Sora. Here's Why That's Actually Good News for Developers
On March 24, 2026, OpenAI announced the termination of the Sora project, shocking the industry and even blindsiding Disney, which had been in a meeting with the Sora team just 30 minutes prior. The $1 billion deal with Disney, which would have licensed over 200 iconic characters for AI-generated videos, fell through. Sora lasted less than 18 months, with its standalone app peaking at 3.3 million downloads in November 2025 and plummeting to just 1.1 million by February 2026. Total revenue amounted to $2.14 million from 11.7 million downloads, revealing that the massive compute infrastructure costs were unsustainable, ultimately leading to the project's shutdown.