📄 中文摘要
许多公司在实施 Microsoft Copilot 后，经历了一条典型的时间线：第一个月，IT部门发送了推广邮件，可能还附带了30分钟的录制演示；第二个月，部分员工尝试使用，但大多数人觉得效果一般，最终回归旧有工作方式；第三个月，早期采用者频繁使用，但80%的用户座位使用率不高；第六个月，财务部门的报告显示，60%的座位每周活跃使用时间不足10分钟。常见的误解是认为工具本身不够好，实际上问题在于缺乏对推广前基准的测量。
为什么你的 Microsoft Copilot 投资回报率糟糕（而且这不是工具的问题）
📄 English Summary
Why Your Microsoft Copilot ROI Is Terrible (And It's Not the Tool's Fault)
Many companies experience a typical timeline when rolling out Microsoft Copilot. In the first month, IT sends a rollout email, possibly with a 30-minute recorded demo. By the second month, some employees try it, but most find the results mediocre and revert to old methods. In the third month, early adopters use it heavily, yet 80% of seats are used irregularly or not at all. By the sixth month, finance runs a utilization report showing that 60% of seats have less than 10 minutes of weekly active use. The common misconception is that the tool itself is inadequate, while the actual issue lies in the lack of baseline measurement before the rollout.