📄 中文摘要
沃尔玛允许顾客直接在 ChatGPT 中购买商品，但其转化率仅为常规网站的三分之一。这一结果并非偶然，而是公司对这一功能的评估为“不满意”并最终决定放弃。自11月起，沃尔玛在 OpenAI 的即时结账功能中放入了20万件商品，用户只需在聊天界面中询问商品并完成购买，省去了打开新标签页和浏览网站的步骤。然而，这一尝试并未成功，导致了显著的转化率下降。
沃尔玛让 ChatGPT 处理结账，但转化率比网站低三倍
📄 English Summary
Walmart Let ChatGPT Handle Checkout. It Converted 3x Worse Than the Website.
Walmart allowed customers to purchase items directly through ChatGPT, but the conversion rates were only one-third of those on its regular website. This outcome is not a mere coincidence, as the company deemed the functionality 'dissatisfactory' and decided to discard it. Starting in November, Walmart integrated 200,000 products into OpenAI's Instant Checkout, enabling users to inquire about items and complete purchases within the chat interface, eliminating the need to open new tabs or navigate the website. However, this attempt failed, resulting in a significant drop in conversion rates.